Assopiuma’s year comes to an end with important results and plenty of attention from the press. The brand’s values and identity triggered the interest of many magazines and publications, both printed and online. Several articles about the association’s projects came to life throughout the year, including its new coordinated image, conceived by Ilaria Marelli, and the association’s participation in the 2022 Milano Design Week, within the exhibition Design Variations, with a set-up conceived to show and let visitors ‘get a first-hand experience’ of the quality of the products and processes.
The “decompression chamber” set up has been an at once concrete and dream-like vision that found its way into many post-event articles and reports by Italian and international journalists dedicated to the Milanese fair.
The constant attention on behalf of the press, both general and trade, confirms the close bond between Assopiuma and the world of design, which is the true recipient of the manufacturing and qualitative skills of the companies that are part of the association. Feather and down paddings certified according to the highest quality standards are in fact a strategic asset of Made in Italy production: an indispensable element that distinguishes all brands operating in the high-end segment of this industry.