Two days of meetings, exchanges, and new perspectives at Interzum Forum Italy 2026 for Assopiuma. 

On June 4–5, the Bergamo Fairgrounds hosted the leading international event for suppliers to the furniture, interior design, and upholstered furniture industries. The exhibition brought together companies, designers, buyers, and professionals from different countries, fostering dialogue on innovation, materials, and sustainability. For Assopiuma, participation represented a valuable opportunity to engage with industry professionals, confirming the growing interest in traceable, durable, and environmentally responsible materials. 

Within the stand—conceived as a symbolic garden and designed by Ilaria Marelli, Assopiuma’s Art Director—the story of the feather and down lifecycle was presented. These are 100% natural materials that, at the end of their use, can return to nature without leaving harmful residues. A message that attracted significant attention and highlighted how the theme of the circular economy is now central to the future of furniture and bedding. During the event, Assopiuma also showcased its certifications, which guarantee the traceability, quality, and transparency of its fillings, highlighting the work of an Italian manufacturing sector that combines craftsmanship, research, and environmental responsibility. Thanks to laboratory testing and the certificate of compliance issued by Hohenstein, 100% natural feathers and downare recognized as biodegradable and compostable, providing a concrete response to the challenges of material circularity and end-of-life management. 

A special thank you goes to everyone who visited the stand and shared ideas, projects, and perspectives. Assopiuma will continue working to promote the culture of natural fillings and to support an increasingly transparent and responsible supply chain.

Fotografie di Luca Casonato

Assopiuma will take part in the upcoming edition of Interzum Forum Italy, taking place on June 4–5, 2026 at Fiera di Bergamo, the international event dedicated to suppliers for the furniture, interior design, and upholstered furniture industries. The association’s presence represents an opportunity to present buyers, designers, and industry professionals with the qualities of certified natural feather and down fillings, showcasing an Italian supply chain that combines manufacturing tradition, research, and environmental awareness.

Particular emphasis will be placed on sustainability. Thanks to laboratory testing and conformity certification issued by Hohenstein, 100% natural certified feathers and down have been officially recognized as biodegradable and compostable: at the end of their lifecycle, they can reintegrate into the biological cycle as natural fertilizer, without leaving harmful residues. The Assopiuma stand will welcome visitors into a symbolic garden conceived as a space for pause and interaction — an environment that recalls the natural lifecycle of feathers and their ability to return to the earth without leaving harmful traces.

“Featuring natural elements, soft surfaces, and an essential contemporary atmosphere, the installation visually expresses the values of naturality, comfort, and sustainability that guide the association.”

Founded in 1981, Assopiuma brings together the leading Italian producers of natural fillings and promotes rigorous quality standards through an internationally recognized certification system. The numbered labels applied to products guarantee traceability, transparency, and composition control, offering end consumers a concrete tool for protection and product recognition. During the event, the association will present its various certifications dedicated to the bedding and furnishing sectors, starting with the Gold Label, reserved for high-end fillings featuring a high percentage of goose feathers and down, designed to ensure comfort, lightness, thermal insulation, and long-lasting durability. Participation in Interzum Forum Italy confirms the association’s commitment to promoting quality, innovation, and product culture within one of the industry’s leading international platforms.

Assopiuma looks forward to welcoming you at Interzum, Hall B – Stand D6/E3.

“A journey from the selection of the raw material – which takes place as the feathers embark on an ascending flight, where the most light-weight and precious ones fly higher in a sort of distillation process – until the finished products such as down duvets, paddings for furniture and apparel.”

The central Galleria “The Pool” located within the 5VIE circuit proved to be the ideal location during the Milan Design Week for the spectacular exhibition set-up “Flying Softness” signed by designer and art director Ilaria Marelli for Assopiuma. Conceived as a journey through the nature of feathers, the itinerary, structured over three rooms, poetically and abstractly explored the production process. A journey from the selection of the raw material – which takes place as the feathers embark on an ascending flight, where the most light-weight and precious ones fly higher in a sort of distillation process – until the finished products, i.e. down duvets, paddings for furniture and apparel, which, thanks to Assopiuma’s certification, represent excellence within the Italian manufacturing industry.

The first room – dedicated to reception/information – was an ethereal and abstract visualization of the controlled flight of feathers.
The second room – an immersive experience – included a path of “flying” duvets that create a sort of soft and sinuous maze where you could pleasantly lose yourself and relax on comfortable chaise longues made of feathers. Light on the skin and incredibly transpiring, the natural down caressed the senses and transformed the moment of rest into a “weightless” comfort experience. 

The third room – for contemplation – showed large feather canvasses in dialogue with down windbreaker jackets. A suggestive contrast between hot and cold, lightness and protection: a dance that revealed the beauty and harmony of these two opposites that attract each other. 

Assopiuma is proposing a journey through the different dimensions of the experience around natural feathers with an installation-itinerary designed by art director Ilaria Marelli in the three rooms of the prestigious Gallery “THE POOL” in via Santa Maria Fulcorina 20, within the 5VIE circuit. 

A poetic narrative made of comfort, lightness, purity, which begins with the selection and processing of feathers and ends with the finished product: down duvets, paddings for furniture and garments, which are a certified excellence within the Italian manufacturing industry.

“On this journey through Assopiuma’s universe, we can let ourselves be seduced by the poetry of the materials, the lightness of flight, and the feeling of wellbeing that only feathers can offer. A unique experience of softness and comfort.”

Assopiuma “FLYING SOFTNESS” 

ilaria marelli design

5 vie – THE POOL  galleria

Palazzo Fagnani Ronzoni, Via Santa Maria Fulcorina, 20

Milano Design Week _ 15/21 aprile 2024_H 10 – 19:30