Category: News

2022 Press Report

Assopiuma’s year comes to an end with important results and plenty of attention from the press. The brand’s values and identity triggered the interest of many magazines and publications, both printed and online. Several articles about the association’s projects came to life throughout the year, including its new coordinated image, conceived by Ilaria Marelli, and the association’s participation in the 2022 Milano Design Week, within the exhibition Design Variations, with a set-up conceived to show and let visitors ‘get a first-hand experience’ of the quality of the products and processes.

 

The “decompression chamber” set up has been an at once concrete and dream-like vision that found its way into many post-event articles and reports by Italian and international journalists dedicated to the Milanese fair. 

 

 

The constant attention on behalf of the press, both general and trade, confirms the close bond between Assopiuma and the world of design, which is the true recipient of the manufacturing and qualitative skills of the companies that are part of the association. Feather and down paddings certified according to the highest quality standards are in fact a strategic asset of Made in Italy production: an indispensable element that distinguishes all brands operating in the high-end segment of this industry.

 

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Constant innovation

Together with a constant commitment to research and innovation, the businesses in the association have succeeded in remaining true to their artisanal calling, a solid base later to be enriched by new cutting-edge skills and workmanship and honed largely with the help of increasingly advanced technology to meet the demands of clients’ projects.

 

Over time, all companies associated to Assopiuma have become equipped with technologies aimed at streamlining manufacturing processes with a constant commitment to research and innovation.

 

 

Processes have been developed to optimize the feather calibration and dosage to precision cutting and sewing with extremely tight stitches to avoid the leakage of any feathers or down and shield off any dust or mites. Furthermore, materials and processes have been perfected to reach the right degree of breathability thanks to the use of a fabric with a specifically designed warp and weft structure to guarantee this particular function. The ideal mix of the different components ensures the creation of uniform products, with clearly defined thicknesses and carefully studied finishes, destined for an increasingly demanding market that seeks specialisation and expertise in developing every detail of each project.

Thanks to digitalization, errors and waste can now be significantly reduced, making each stage in the production process more efficient and protecting the planet at the same time.

A quickly evolving industry that expresses itself creatively through made-to-measure production to meet the often highly customized demands of prestigious brands, designers of upholstered furniture, and contracts. 

 

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ASSOPIUMA_ Milan Fuorisalone

Assopiuma is taking part in Fuorisalone 2022 with an installation at Circolo Filologico Milanese June 6 to 12. The project is signed by architect Ilaria Marelli. The installation proposes a metaphorical decompression chamber to treat oneself to a moment of suspension from the daily frenzy. “My intent was to create an oasis of comfort in which the lightness and softness of the materials express the values of Assopiuma certified products,” explains Ilaria Marelli, who has been in charge of the Association’s strategic image since 2021. “A welcoming room to dive into a sensory experience and get in touch with the excellence of these productions”.

 

Assopiuma will be at Milan Fuorisalone with an installation: “Decompression chamber” designed by architect Ilaria Marelli to enhance the values ​​of tailoring, comfort and sustainability.

 

 

Soft padded walls create a muffled environment where you can be enveloped in a pleasant tranquillity. A few essential elements to visualize the values of tailoring, comfort, and sustainability, made with Assopiuma-certified down and feather cushions and quilts for high quality furnishings. This room, which is dominated by a restful and pure white colour, hosts a tree in the centre to symbolise the naturalness and sustainability of the material, while projected images tell visitors about a 100% made in Italy manufacturing reality of excellence.

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Assopiuma on social networks

In 2022 Assopiuma opens up to social networks, specifically Instagram, Facebook and Linkedin, to spread the association’s key message to consolidate feather padding as high-quality padding, highlighting the values of sustainability, comfort and traceability.

Social media are part of a communication program designed to open up to a constant dialogue with designers, users and upholstery companies, aiming to create a community capable of offering ideas to interior designers and product designers.

 

Social media are part of a communication program to highlight the values ​​of comfort, sustainability, traceability so to open up to dialogue with designers, users and upholstery companies.

 

 

Assopiuma recognizes the importance of new communication tools and is committed to a continuous process of updating and disseminating the values ​​upheld since 1981.

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The quality of sartorialism

Assopiuma is an association created to promote and certify feather and down products according to the highest quality standards. The association incorporates a group of companies that distinguish themselves due to their high quality custom-made manufacturing for the design and fashion industries. 

In addition to a constant commitment to research and innovation, which has made them true forerunners of their industries, these companies also preserve a strong hand-crafted vocation which represents an internationally acknowledged added value.   

A well-balanced combination of traditional know-how and state-of-the-art technology allows them to guarantee valuable, tailor-made, reliable and long-lasting products, with specific attention to sustainability. Well-structured and articulated productions use sophisticated machineries and production plants to create top-of-the-range products that stand out thanks to the choice of noble and natural materials, precision assembly, tailor-made finishes, and a careful choice of details: all this declined according to the specific needs of each customer, in collaboration with designers and architects.

 

A well-balanced combination of traditional know-how and state-of-the-art technology.

 

Patented technologies allow Assopiuma’s companies to manufacture custom-made products with the highest precision in the stages of cutting, filling, and the definition of thicknesses, shapes and profiles. Each piece is embellished by hand- and tailor-made processes such as stitching, insertion of webbings, and application of finishes. This leads to endless combinations to satisfy any kind of request.

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Biodegradable certification

The long-time commitment of Assopiuma to enhancing and promoting the quality of feather/down paddings is focused on the material’s environmental sustainability. In response to designers’, furniture manufacturers’, and end consumers’ growing demand for products that respect and safeguard the environment, the association has chosen to certify the biodegradability of 100% natural feathers and down by means of strict laboratory tests. Following these tests and a certification of conformity issued by the specialized testing laboratory Hohenstein, Assopiuma has collected scientific data concerning the times and ways of degradation of feathers/down, which is now certified as ‘100% biodegradable’.

The feathers and down that were tested degraded in 5 months. This information is highly relevant since it allows us to calculate the transformation times of the material in composting plants at the end of its life. Feathers and down are turned into nitrogen fertilizer for agriculture and home gardening, thus reintegrating with the biological life cycle without contaminating the soil or groundwater.

Strict laboratory tests certify the biodegradability of 100% natural feathers and down in 5 months.

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A new label system

Today more than ever, labels are a guarantee for feather padding producers and end consumers that the feathers are a natural, sustainable, traceable and biodegradable resource.

Following a strict testing procedure and a certification issued by the specialised clinical laboratory Hohenstein, Assopiuma has collected detailed scientific data concerning the times and ways of feather degradation. This has led the association and its members to implement a complete updating of the labelling system, which will maintain the distinction between “ivory” and “gold” paddings, but will now also include the wording “100% biodegradable feather”. Even the new green printing colour was chosen to contribute to raising awareness about the manufacturers’ focus on environmental protection.

 

 

Due to their 100% natural origin, feathers are completely biodegradable. Once their long life cycle is over, they can be transformed in composting stations into nitrogen fertiliser which can be used in agriculture or home gardening and thus be reintegrated in the biological life cycle. If feathers are involuntarily scattered in the environment, they degrade in a few months and don’t pollute the land nor ground water.

 

Today more than ever, labels are a guarantee for feather padding producers and end consumers.

 

 

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Assopiuma’s new communication

Strongly committed for the past 40 years to the promotion of feathers and down feathers, Assopiuma has chosen to renovate and update its image – starting from the website – to speak to a vaster (and increasingly aware) audience in a straightforward way. This operation was triggered by a precise will to convey the values of the supply chain and launch a dialogue with the users and companies producing paddings. The ultimate aim is to create an actual community capable of offering useful stimuli and ideas to interior designers and product designers.

 

 

To convey the values of the supply chain and launch a dialogue with the users and companies producing paddings.

An important part of this ‘new course’ is the choice to emphasize the absolute sustainability of feathers, which are a natural and biodegradable material (according to recent studies, they can be transformed into nitrogen fertilizer at the end of their long life cycle to be used in agriculture or for domestic gardening thus once again becoming part of the biological life cycle of nature). This means feathers are perfect for all companies who seek to stay in line with the increasing attention towards safeguarding the environment and wish to adopt solutions and components with a low environmental impact.

The association’s mission is to let those who purchase a product including feathers fully appreciate its characteristics. Therefore, the new communication also introduces topics related to the comfort of paddings, stressing that the material is light, breathable, non-allergenic (if adequately washed and sanitized), hygroscopic (i.e. capable of furthering the dispersion of excess moisture). Lastly, the association guarantees a controlled supply chain and a safe feather traceability process thanks to a system of numbered labels that guarantee their origin and recognizability.

 

 

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