“The scenarios that arose from the course are the fruit of an intense creative effort that bears witness to the fact that an integration between education and industry can trigger new ideas, which are ready to transform our present challenges into future opportunities.”
In the highly dynamic world of design, the synergy between academic institutions and industries leads to innovative results. A case in point is the recent project developed by Assopiuma and NABA, Nuova Accademia di Belle Arti, within the framework of the biennial Master’s degree in Product and Service Design coordinated by NABA Lecturer Ilaria Marelli. Recognised for the second consecutive year by QS World University Rankings® by Subject as the first and only Italian Fine Arts Academy among the best 100 Art&Design universities in the world, NABA offers this special one-semester experience to 12 international students. Project leader Ilaria Marelli began by explaining the mission and values of Assopiuma, an association that certifies the excellence of feather and down products, and later let students dive into a research phase to develop innovative ideas. Participants in the project were thus able to work out original strategies and concepts to promote Assopiuma on new channels, both B2B (business to business) and B2C (business to consumer). The scenarios that arose from the course are the fruit of an intense creative effort that bears witness to the fact that an integration between education and industry can trigger new ideas, which are ready to transform our present challenges into future opportunities.
Special thanks to: Zeynep Ekinci, Martina Ginni, Yajing Huo, Yi-Chen Lin, Rutvi Manek, Federica Mussa, Pilar Padilla Villaseñor, Ipek Sener, Yi-An Ting, Zixuan Wang, Yuhan Zhang, and Wenchen Zhao.