Strongly committed for the past 40 years to the promotion of feathers and down feathers, Assopiuma has chosen to renovate and update its image – starting from the website – to speak to a vaster (and increasingly aware) audience in a straightforward way. This operation was triggered by a precise will to convey the values of the supply chain and launch a dialogue with the users and companies producing paddings. The ultimate aim is to create an actual community capable of offering useful stimuli and ideas to interior designers and product designers.
To convey the values of the supply chain and launch a dialogue with the users and companies producing paddings.
An important part of this ‘new course’ is the choice to emphasize the absolute sustainability of feathers, which are a natural and biodegradable material (according to recent studies, they can be transformed into nitrogen fertilizer at the end of their long life cycle to be used in agriculture or for domestic gardening thus once again becoming part of the biological life cycle of nature). This means feathers are perfect for all companies who seek to stay in line with the increasing attention towards safeguarding the environment and wish to adopt solutions and components with a low environmental impact.
The association’s mission is to let those who purchase a product including feathers fully appreciate its characteristics. Therefore, the new communication also introduces topics related to the comfort of paddings, stressing that the material is light, breathable, non-allergenic (if adequately washed and sanitized), hygroscopic (i.e. capable of furthering the dispersion of excess moisture). Lastly, the association guarantees a controlled supply chain and a safe feather traceability process thanks to a system of numbered labels that guarantee their origin and recognizability.